Banking on consumer ignorance
A Review of Bud Light Platinum by Anheuser-Busch
Posted on 6/11/2013 by Chops
Never underestimate just how low Big Beer companies will sink in order to separate gullible consumers from their hard earned money. I was first introduced to Bud Light Platinum during a Super Bowl commercial. You know, that special place where filthy rich companies spend millions of dollars for seconds of advertising. That alone should tell anyone what Bud Light Platinum is all about. This is, after all, an Anheuser-Busch product. They are the undisputed champions of big budget advertising. I'm fairly confident that their army of marketing ninjas could get consumers to drink bottled yak piss. Course, in a sense, I guess they already have.

Before I begin, it always helps to reference my previous reviews of Budweiser and Bud Light to adequately capture the mood:

Budweiser Review : Click Here

Bud Light Review : Click Here

So what is Bud Light Platinum? Does it bring anything new to the table aside from a pretty blue bottle? Platinum is a stronger version of Bud Light (6% ABV as opposed to 4.2% ABV). It has 137 calories per bottle, up from Bud Light's 110, but still a sliver below regular Budweiser's 145. So I guess they can technically call it a ''light'' version, even though it's stronger than Budweiser and almost identical in calories. But true to form, Anheuser-Busch banks on consumer ignorance.

Well, I guess I should actually write some sort of review on this swill (sigh). It should come as no surprise that Bud Light Platinum looks and tastes exactly like Bud Light. Urine yellow color, brief sudsy head, soapy aroma, bland metallic taste, no hop profile, flaccid finish. It should also come as no surprise that the increase in ABV is damn near undetectable.

So there you have it, Bud Light Platinum is nothing more than a stronger Bud Light in a pretty bottle. Not exactly a ground breaking revelation. However, it pisses me off to no end how Big Beer companies continue spending truck loads of money on clever ways to repackage the same shitty products. I can just see some Anheuser-Busch executive sitting in his plush office musing over the latest consumer statistics. ''Hmm, people seem to be drinking stronger beer. We should make a stronger Bud Light.'' (facepalm) No, you insufferable idiots, you should concentrate some effort into making BETTER products. Strength is never the focus of better beer. Strength is an aspect of crafting superior products. But alas, consumers will continue to purchase this Platinum nonsense without applying the simplest of math and logic. And when all is said and done, the Anheuser-Busch marketing ninjas have accomplished their goal: get people to shell out more money for less product.

In closing, I hope you enjoyed my helpful pic. My logic in glass choice was simple: if Anheuser-Busch refuses to take their consumers seriously, then I refuse to take their products seriously.

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Bud Light Platinum by Anheuser-Busch
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